Margaret Atwood; Cat’s Eye Analysis- Refraction and Self Essay

â€Å"Our commonsense explanations of the world and ourselves are problematised by Atwood through her novel. Nothing is quite as it seems, when we look at anything (in a mirror, in the past, at others) it is refracted as if through water.† Discuss the ideas and issues in the novel in relation to this statement, paying particular attention to the techniques and narrative elements used to show this. Our commonsense explanations of the world are based on the absolutes in our lives. Ways of seeing have been socially constructed embedded with values and attitudes that influence our behaviour and view of the world and ourselves. Reality cannot be captured and is interpreted differently by every individual as if refracted through water. Cat’s Eye is a work of influential English by author Margaret Atwood. The novel’s central area of exploration is of different versions of reality, and the accuracy and truthfulness of our own visions of how we see the world and ourselves. These visions are problematised by Atwood, as she uses various techniques that allow her to discretely proffer her idea of ‘nothing is quite as it seems’ to position the audience. This results in our own endorsement of these beliefs, and leads us to question our own lives as just a version of reality, with a sense of disillusionment. Our world and our own lives are challenged by Atwood’s novel, as in questioning the idea of no absolutes and constants in our lives, we also begin to question the other constants in our society such as religion being just another version of reality and not an absolute. This distresses many people and problematises our lives. Measurable, knowable, constant, and absolute qualities of life provide security in our beliefs and understanding of the world and our place within it. Absolutes help us make sense of the world, and provide a connection to the world and our own inner selves generating a sense of belonging. Atwood challenges the concept of absolutes, fixed/knowable identities, and common truths through various techniques. She uses narrative elements to proffer her ideas, such as autobiographical writing to encourage us to question the one and only version of reality that is being told (through Elaine and her life). Imagery/symbolism and intertextuality are recurring techniques, for example her repetitive use reflective surfaces such a glass, water and mirrors are all symbols used to question reflection, and how we see  ourselves; is what we see what we get? These techniques are used in order to provoke self-doubt and insecurity, to unsettle and complicate the way we see ourselves and our world, through the provocative questions that it asks of us. Cat’s eye challenges the naturalized and socially constructed views and encourages the reader to question the dominant views of the world and themselves. Refraction is the distortment of light, as it travels, it’s broken-up as it changes and moves through different mediums. Atwood uses refraction as a symbol representing the key belief that our vision of life and ourselves is refracted, broken up, distorted, and that as a result our perceptions aren’t always accurate. Atwood uses Elaine’s second encounter at the bridge to imply that our views, especially on other people are refracted, and not necessarily as they seem to be. Cordelia is seen to effect Elaine the most significantly, and it is not until the end of the book, when Elaine is finally coming back to herself (the bridge) that Elaine realises that Cordelia was not what she seemed to be. â€Å"There is the same shame, the sick feeling in my body, the same knowledge of my own wrongness, awkwardness, weakness; the same wish to be loved; the same loneliness; the same fear. But these are not my own emotions anymore. They are Cordelia’s; as they always were.†It is only at the end of Elaine’s life when she realizes that her emotions that traumatized her childhood (and adult life) were in fact Cordelia’s, who in order to escape them and cope transferred them to Elaine. Elaine feels stronger with this knowledge and finally releases Cordelia, as the Virgin Mary once released her â€Å"Its ok, you can go home now.† Elaine’s mourning is over and she is free of Cordelia, she can see clearly now- â€Å"The snow in my eyes withdraws like smoke† and is starting to make sense of her past. Atwood also uses Elaine’s misconception of Cordelia to exemplify how our ‘refracted’ view of others substantially affects our view of ourselves and the world; our experience of the present is coloured by our past events. Elaine realises that all these years, she still did not ‘know’ Cordelia, supporting Atwood’s dispute of the notion that there can really be a ‘fixed’ and ‘knowable’ identity. Atwood employs this metaphor in order to position the reader to be receptive to the idea  that our views on others, the world, and ourselves are not absolute but equivocal. In Cat’s Eye the first person limited narration is unreliable in the sense that Elaine cannot ‘see’ enough – either because of her own maturation and desires and the forces conditioning them, or of the consequences of her choices. The novel questions whether ‘lives’, ‘stories’ or autobiographical narratives can ever be accurate. A novel that presents a straightforward linear narrative that moves through events sequentially and constructs a complete set of ideas about life that seem unproblematic. It accepts that our experience of life, our thoughts and feeling, motivations, movement through time – our very representation in a literary text, can be captured accurately. It implies order, coherence, unity and stability; a rational basis for our actions and thoughts thus presenting a conservative worldview. The structure of Cat’s Eye serves as a critique of this unproblematic view of the world. The novel constantly shifts between past and present and her narration as a young Elaine and an old Elaine. This shifting represents Elaine’s life, as she feels it is barley comprehensible. Because the story is written in first person, its only presents one version of reality- Elaine’s version. This leads us to question Elaine’s version and its accuracy. Atwood’s purpose behind this is to bring to light the complexity of character in Elaine, and highlight her struggle in coming to terms with her own identity. This challenge on the common qualities of autobiographical narratives even leads the reader to question Cat’s Eye as just another version of reality that is presented to us in life. Atwood questions the belief that the individual is knowable and that appearance corresponds with fixed reality; she critiques the notion that reality can be ‘captured’. This is shown through her questioning of autobiographical writing, and is perpetuated through the use of Elaine’s paintings at her gallery Sub-versions. Cordelia subjected Elaine to subtle, psychological bullying as a child, and destroyed her self-confidence, which lasts well into her adult life. Her art is a way of expressing these bottled-up emotions and a means of dealing with her trauma; her art presents a different version of reality of her life, one that she is unable to  confront in her everyday life. â€Å"I can no longer control these paintings, or tell them what to mean. Whatever energy they have came out of me. I’m what’s left over.†Through her art she exerts a power that she did have in her childhood, taking revenge on Mrs. Smeath and confronting other issues such as her bullying in the painting Cat’s Eye, where Elaine appropriates the idea of the pier glass reflecting figures outside the frames of the main picture. This glass hangs behind a self-portrait that shows only half of Elaine’s head and incorporates signs of aging. In her childhood the three girls watch her from behind yet the young Elaine in the picture is turned around, facing her tormentors. The painting symbolises the claiming and relinquishing of control. The child, Elaine looks back at the three girls, the adult Elaine looks back at the outside viewer. The back of the head is crucial: a mirror that shows only the ruined half of your face. Elaine’s art reflects the psychological state she is in and has faced in her childhood. This is symbolic of Elaine looking back on her life and seeing her childhood in a different light-‘Nothing is what it really seems.’ The gallery is appropriately named, contributing to Atwood’s hypothesis; Life is a series of different and conflicting versions of reality, identity and reality are not fixed and the concept of ‘exact truth’ can never be captured. Atwood’s novel Cat’s Eye shapes the reality by which we view the world and ourselves. Our lives operate around security (especially of ourselves) and we generate and understanding and connect ourselves to the world through various versions of reality that we reinforce to become believed ‘absolutes’ upon which we base our lives Without the ‘fixed reality’ we create for ourselves and the absolutes that structure our lives, our sense of purpose, and meaning diminishes. Distress is brought upon us through Cat’s Eye because Atwood critiques our quest for identity as she suggests that we will never ‘know ourselves’ and will never have a fixed identity. It is therefore the reader’s choice on weather to comprehend the notions Atwood is proffering. Atwood uses varied techniques and narrative elements such as imagery, symbolism, and the narrative point of view to allude her beliefs. Through the particular employment of these techniques Atwood strengthens her case to the reader and positions them to support her indited criticisms of a knowable identity, and a fixed reality and truth. Cats Eye challenges the  measurable, and the way we qualify things as knowable and existing and a truth. Bibliography: Atwood, Margaret, Cat’s Eye, Penguin, Montreal 1968

Is America Shallow When it Comes to Advertising? Essay

Introduction. When a subject reads and add in a magazine, what is it that drives that person to go out and purchase the product the add depicts? What even makes a subject willing to spend more time looking at the add? It is at this point where the art of persuasion does it’s best work. Definitions. The Elaboration Likelihood Model claims that there are two paths to persuasion: the central path and the peripheral path. (lecture 2/20/03) The central path is most widely used when the receiver is motivated to think about the. If the person cares about the issue and has access to the message with minimum distractions, then that person will elaborate on the message. (lecture, 2/20/03). If the message is ambiguous but attitudinally neutral (with respect to the receiver) or if the receiver is unable or not motivated to listen to the message then the receiver will look for an easier way to interpret it. This leads to the peripheral route. Peripheral cues include such strategies as trying to associate the advocated position with things the receiver already thinks positively towards (e.g., beauty, money, sex).(lecture, 2/20/03) If the peripheral cue association is accepted here, then there may be a temporary attitude change and possibly future elaboration. Peripheral Route. The first advertisement that was chosen, from Gentleman’s Quarterly magazine, depicts a very attractive man standing in front of a bottle of cologne. The advertisement is for Polo, a brand notoriously associated with affluence, and prestige. This add illustrates the advertisers wish to catch the eye of the consumer as they are flipping the pages of the magazine using a method other then their product.. The argument in this case is weak. Polo is trying to depict that if a subject uses their new cologne, it is possible for them have a lifestyle like the model pictured. Most cologne adds, have a tab that you can open up on the same page and smell the cologne, that would cause one to elaborate on the add. This one does not, therefore, Polo was trying to get the consumer attention to a fragrance, using a beautiful person. This is clearly an example of persuasion using peripheral cues. The average age of a subject that would likely be persuaded by this add, would b e middle to late twenties, the age in which people are attempting to attain affluence. Central Route. The second advertisement that was chosen, from Sports Illustrated, is an add put out by Mercedes Benz to promote their new line of SUV’s, the M-Class.. It is very clear that Mercedes in this case was trying to promote the security aspect of their SUV’s. When a consumer sees this add, it is apparent that the central route will be used, because there is no greater motivation for thinking, then the safety of family. The ad would definatly cause the consumer to elaborate, and think about how safe the car that one is currently driving in, is. Thus, the add has done it’s job in attracting a consumer. One specific characteristic of the add that makes it persuasive, are the g-d’s in the clouds attempting to disrupt the path of the truck, as it seems to effortlessly keep on going. This clever use of history depicts that nothing can hurt those once inside this vehicle, not even g-d’s. The type of person that would most likely be persuaded by th is add would be a young father (28yrs.-40yrs.)who is in the market for a new car. This add is affective cause it gets a subject thinking, thus using the central route Conclusion. The way that consumers read and respond to advertisements as shown in this paper, is crucial to promoting a product. Whether a company uses the central or peripheral routes, to attract consumer interest, can make a huge different in sales of that product. The advertising industry is a multi-billion dollars business,(GQ, December 2002) in which creative minds develop new ideas in the art of persuasion for the next generations.

Food Borne Illness Essay

Food that is mishandled can lead to foodborne illness. While the United States has one of the safest food supplies in the world, preventing foodborne illness remains a major public health challenge. Often when you purchase foods from the grocery store or the food market, you have to check all the expiration dates. When a food is expired, they tend to give you a sign that the food is no good. For example, when you go to the store and shop for bread, you have to check the expiration date. If you purchase bread when the date on the bread is expired, the bread will mold within in the next three days or so. The same situation with the expiration dates is for meat as well. According to â€Å"Food Borne Illnesses & Disease† (2012), as pertaining to storage, for example meat, you can store meat in the freeze for a specific amount of time and it will still be as good as it was when you bought it from the store. * * If you store meat over the amount of time that is listed in this chart, the meat is no longer good. The presentation of the products in the store tend to look good when they might not be. Some foods are advertised as being healthy and clean but they could be bad as well. * Listeria, salmonella, E. Coli, Botulism, are some food borne illnesses that America try to avoid everyday. To prevent the food borne illness Listeria, you must set your refrigerator to 40  °F or lower, and the freezer 0  °F or lower. Use a refrigerator thermometer to check your refrigerator’s inside temperature. When you check in your refrigerator and you see juice from hot dogs or any type of meat leaking, you have to clean the inside thoroughly to avoid catching this illness. Clean the inside walls and shelves of your refrigerator with hot water and liquid soap, then rinse. Use precooked or ready-to-eat food as soon as you can. Do not store the precooked or ready-to-eat food in the refrigerator too long. Wash your hands after you touch hot dogs, raw meat, chicken, turkey, or seafood or their juices. Readers might search for more information on the food safety and inspection service website. They can and will inform you about the many illnesses that are out and how you can and can not prevent them. They will also give you many charts on how to take care of your meat and how to store your meat so you will prevent catching any food borne illness. * To determine if the research is credible, you have to search for the same information through other websites as well. Never just go along with one website and say that it is credible. It is very important to use this criteria when searching for information on nutrition and health because on some sources, they might give you information on telling you what to do with your raw foods and you end up getting sick. To avoid all of the confusion and the illnesses, make sure that the sources are credible. References: Food Borne Illnesses & Disease. (2012). Retrieved from http://www.fsis.usda.gov/fact_sheets/Foodborne_Illness_&_Disease_Fact_She

SCHOOL LAW STUDENTS WITH DISABILITIES CASES AND LEGAL JURISDICTIONS Essay

SCHOOL LAW STUDENTS WITH DISABILITIES CASES AND LEGAL JURISDICTIONS - Essay Example related services designed to meet their unique needs and prepare them for employment and independent living;† (2) ensure the rights of such children and their parents are protected; and (3) assist states and localities in providing educational services to meet these legal requirements. Meeting these requirements has imposed signal burdens over the years on states, municipalities, and local school districts. Likewise, providing specific definition to those requirements has fallen to Congress, the U.S. Department of Education, and the Courts. This report describes the IDEA in its most recent configuration, discusses certain salient issues relating to state, municipal, and local responsibility, reviews applicable court cases, and suggests problem areas still in need of resolution. IDEA is the successor to the Education of All Handicapped Children Act (or EAHCA, Public Law 94-142, November 29, 1975). In its ‘statement of findings and purpose,’ the Act established â€Å"that all children [shall] have available to them †¦ a free appropriate public education which emphasizes special education and related services designed to meet their unique needs†¦ [PL 94-142].† The Act was not sui generis. According to Apling, PL 94-142) was enacted in 1975 in response â€Å"to increased awareness of the need to educate children with disabilities and to judicial decisions requiring that states provide education for children with disabilities if they provided an education for children without disabilities [pp 1-2].† The most commonly cited antecedent cases were PARC v. State of Pennsylvania, 343 F.Supp. 279 (E.D. Pa. 1972) and Mills v. Board of Education of the District of Columbia, 348 F.Supp. 866 (D.D.C. 1972), both decisions having been rendered in Federal district court. However, In Smith v. Robinson [468 U.S. 992, 1984], the Supreme Court described the statute as â€Å"a comprehensive scheme set up by Congress to aid the States in complying with the constitutional

Motivation, values and involvement Essay Example | Topics and Well Written Essays - 500 words

Motivation, values and involvement - Essay Example Motivation is a complex phenomenon. In direct relation to consumer behaviour, it refers to the facts which incite consumers to behave in a certain way, as in, all these being equal, to repeatedly purchase one brand instead of another. Generally speaking, motivation is a response to latent or overt biological or learned need. Indeed, products have the potential to address overt needs, or awaken latent ones and, in so doing, create a sense of want which can only be satisfied through the purchase of the product. In direct relation to the aforementioned, it is important to point out that the assumption that the purchase/use of a certain product will satisfy need/want is the crux of the expectancy theory and, in itself, contributes to the intensification of motivation. Proceeding from the above stated, it is important to clarify that there are different types and categories of need. This phenomenon is referred to as need hierarchy and has been fully explained by Maslow's theory of need. According to the aforementioned, people have different types of needs, some of which, such as the need to shelter, are more pressing than others, such as the need for recognition.

Compare Essay Example | Topics and Well Written Essays - 250 words - 3

Compare - Essay Example In addition to managing to produce their own currency, the two companies also aimed at enhancing electronic transactions. This is evidenced by Levitan’s desire; he wanted to establish a currency that was different from other internet merchants. Just like Levitan, Nakamoto also worked industriously with an aim of making Bitcoin an open source exchange medium (â€Å"Bitcoin Foundation† 1). Additionally, the two dot-com ventures experienced serious transaction challenges at the start of their formation. In late 2010, the users of Bitcoin.com managed to overcome its economic restrictions leading to creation of indistinct number of bitcoins. 184 billion was raised and directed to two online addresses. Flooze.com also faced similar problem in 2001; a Russian crime syndicate used Flooz along with stolen credit card numbers in their money-laundering scheme (CNET News.com Staff 1). Unfortunately, Flooze.com did not manage to overcome this challenge; the fraudulent activity led t o its indefinite closure in late

Sample Statistic, p-value, Confidence interval Assignment

Sample Statistic, p-value, Confidence interval - Assignment Example 1) What is the null hypothesis (H0) tested? H0: Ï€ ≠¤ 0.5 2) What is the alternative hypothesis (H1)? H1: Ï€ > 0.5 3) Sample statistic: a. What is the meaning of the sample statistic? A sample statistic is calculated numerical value that characterizes some aspect of sample set of data, often meant to estimate the real value of the corresponding parameter in an underlying population. What is its value? 0.05 4) Test statistic: a. What is the meaning of the test statistic? The test stat is the distance of the sample proportion from the population proportion in standard errors of the distribution of the test statistic b. What is its value? 0.8944 5) Critical values: a. What is the meaning of critical value? Critical value(s) is a factor used to compute the margin of error. Critical value(s) of the test statistic bounds the rejection region(s) of probability alpha = the risk we are willing to take of rejecting H0 when H0 is true b. What is (are) the critical value(s)? Critical lower value is 1.6449

Tax Research Paper Example | Topics and Well Written Essays - 500 words - 1

Tax - Research Paper Example Inherently, the Democratic Party openly endorses a tax system that will see the wealthiest, together with corporations pay their fair share of tax. Moreover, they are calling for decisive steps to be made in order to restore fiscal responsibility. Actually, Obama proposes that tax for people earning over $250,000 annually be raised. Essentially, this will affect about 1% of the country’s population, and moreover, this is expected to reduce the deficit with about $ 4.2 trillion in the next decade. In addition, democratic platform follows the framework for corporate tax reform that was introduced by the president (Kapur 5). Actually, the reform advocates for use of closure of corporate tax holes so as to pay for lower tax rates. Notably also, the platform also seeks to undo corporate tax credits together with deductions for the businesses that mainly shift jobs overseas and in the same time lower the rates for the corporations that have invested in the country, especially in res earch and manufacturing. On the other hand, Gleckman, purports that the 2012 republican platform proposes an absolute overhaul of the federal tax system and instead, it calls for a national sales tax or value added tax as the best solution to the country’s budget problems (4). Further, the republicans claim that the move will involve instituting a value added tax, which entails a tax that will confiscate money at different stages of production process. More importantly, Romney also plans to cut taxes by 20 percent, for all as well as do away with alternative minimum tax together with estate tax as well. In addition, his tax plans also speaks of eliminating taxes on investment income for the couples earning an income of below $200,000 (and $100,000 for individuals), as well as maintain the current low tax rates for those with high incomes. The US federal income tax structures base on models of aggregation in expenditure. Application of the Euler equation approach of Hall (978),

Advertising and Promotion In Business Essay Example | Topics and Well Written Essays - 3500 words - 1

Advertising and Promotion In Business - Essay Example However, in order to attain such a position and image, effective advertising and promotion is essential. This is because; advertising means, a set of information or potential message communicated to the customers in order to improve its rankings and popularity in the market among others. By doing so, the level of awareness of the customers over the features and benefits of the products might get enhanced resulting in amplification of their reliability and consistency over the brand. For example: in classic advertising procedure, a specific problem is presented in front of the customers along with a solution to resolve the problem. This encourages the customers to purchase such type of product or services that may amplify the profitability and uniqueness of the brand or organization in the market1. Thus, advertising or marketing is recognised as a process of communicating the features and advantages of the product or services to its potential customers in order to improve the total sa le and revenue of the organization. However, in this process, the sender or the communicator presents the message to the receiver. He encodes the message and then decodes it and attains value information as presented below. By doing so, the level of relationship with the customers also gets enhanced resulting in amplification of the brand value and market share of the organization in the market among others. Due to these reasons, promotion and advertising is considered as holistic approaches of marketing. Â  

Renaissance Essay Example for Free

Renaissance Essay Renaissance is a French word that literally means â€Å"Rebirth† and is referring to the rebirth of learning in northern Italy after there was hardly learning in the middle ages. During the Renaissance, there was a great renewal of education and ancient times. But, the Renaissance was more than just studying works of ancient scholars; it influenced sculpture, architecture and painting. In Leonardo da Vinci’s Mona Lisa, the mysterious smile reflects the newly emerging Renaissance values of Humanism and The Renaissance man. (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Renaissance. †) (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Leonardo da Vinci. ) (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Mona Lisa†) Humanism was a new philosophical outlook that rejects religious beliefs and centers on humans and their values, capacities, and worth. For example some human achievements and concerns were the study in philosophy, culture, human needs, desires, and experiences. Humanism not only influenced the Renaissance, it also assisted the creation of art during the Renaissance. For example most of history’s famous painters lived during the Renaissance. In Leonardo da Vinci’s Mona Lisa, humanism is shown by her mysterious facial expression, which gives an indication that she’s keeping a secret. Humanism was key to the Renaissances success in art and learning because it got peoples minds off religious beliefs and allowed them to focus on human values like artwork. (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Humanism. †) (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Leonardo da Vinci. †) (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Mona Lisa†) The Renaissance man was a major title during the Renaissance and almost every man wanted this title. The Renaissance man is a flawless individual who tried to master all areas of study. For example Leonardo da Vinci was considered a Renaissance man because he was a musician, architect, sculptor, painter, scientist, engineer, mathematician, geologist, inventor, cartographer, anatomist, botanist and writer. Leonardo da Vinci’s Mona Lisa was an example of Leonardo da Vinci’s title of a Renaissance Man because this artwork showed how talented he was by creating her mysterious smile. Today, the Mona Lisa’s mysterious smile is being debated why Leonardo da Vinci made it that way. The Renaissance man is a value of the Renaissance because this encouraged more scholars to learn and study so they have something to earn. Encyclopedia Britannica, 11th ed. , s. v. â€Å"Renaissance Man. †) (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Leonardo da Vinci. †) (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Mona Lisa†) In Leonardo da Vinci’s Mona Lisa, the mysterious smile reflects the newly emerging Renaissance values of Humanism and The Renaissance man. The realizations of the Mona Lisa demonstrated how much art had changed compared to the middle ages. Renaissance art was a huge contribution to the Renaissance and in fact expressed the values of it. (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Leonardo da Vinci. †) (Encyclopedia Britannica, 11th ed. , s. v. â€Å"Mona Lisa†)

Eccentric and Concentric Bench Press Comparison

Eccentric and Concentric Bench Press Comparison Introduction Resistance training is an exercise modality that can be defined as a movement working against an external load resulting in physical adaptations (McArdle, Katch Katch, 2014). It is utilised by many as a means of increasing muscular strength, improving athletic performance, reducing the risk of injury and to maintain a healthy lifestyle. An average resistance training programme would incorporate a variety of static and dynamic movements whilst under an external load (Jones, 2009). Whilst the muscles are static, the fibres are in a fixed state and no change in length occurs. However, in a dynamic movement muscles go through a shortening and lengthening process. The concentric phase involving the shortening of muscle fibres, and the eccentric phase involving the lengthening of the fibres. Current literature proposes that eccentric and concentric training illicit different training responses and therefore could produce different muscular adaptations (Rosete et al. 2015). Although there are a variety of methods to provide resistance in a training sense, traditional exercises involve moving a load in opposite directions (i.e. push/pull) where there is a shortening (Concentric) and subsequent lengthening of the muscles (Eccentric). Proske (2001) describes the concentric phase as the actions that initiate movement, whereas the eccentric phase slows movement or brings it to a halt. Some research indicates that muscles acting in an eccentric fashion produce more force than when working concentrically. Other research shows eccentric movements have different fatigue patterns to concentric movements which could explain their apparent superiority. The intended purpose of this proposal is to quantify if concentric bench press yields less strength than eccentric bench press, measured via a 1 rep max max test. Literature Review As previously defined, resistance training is movement working against an external load resulting in physical adaptations. The health benefits of resistance training are widely documented with most of the literature reporting on musculoskeletal adaptations. Recently there has been an emergence of literature detailing other outcomes of resistance exercise such as benefits for metabolic disease (Jurca, 2005), bone density health (Lohman et al, 2003), all-cause mortality (Metter et al, 2002), mobility (Janssen et al, 2002) and quality of life (Levinger et al, 2007). Furthermore, resistance training provides a means of exercise for people whose current cardio vascular based regimes such as jogging or swimming have become too difficult. Based on these findings, resistance exercise is now considered an imperative component of a regular training program. The eccentric phase of a muscle action is when the force generate by a muscle is inferior to the external load. This is characterised by a lengthening of the muscle even though an actin-myosin cross bridge is formed. In this instance when actin separates from myosin it is regarded as a mechanical separating rather than chemical (Flint Hurst, 1978). In contrast, a concentric muscle action involves the actin filaments being pulled over the myosin filaments as the muscle shortens. This is commonly known as the Sliding Filament Theory (SFT).ÂÂ   SFT refers to the movement of actin and myosin sliding over one and other. (Baechle Earle, 2000). Cross bridges are separated through the splitting of an Adenosine Tri Phosphate molecule, thus making it a chemical reaction rather than mechanical. This is a more energy dependant process and should result in less trauma to the muscles. Eccentric muscle action, when used in a resistance training setting has been shown to improve neural activation (Enoka, 1996), muscular strength (Hortobagyi, 1996) and increase muscle size (Vikne et al, 2006). Enoka (1996) goes on to suggest that muscles become more resistant to fatigue when working eccentrically. Placing emphasis on the eccentric phase of an exercise has been proven in some studies to be effective at improving strength than an even split of eccentric/concentric (Brandenburg Docherty, 2002). Research has been conducted to examine the physiological and metabolic effects of concentric actions versus eccentric muscle actions. A study by Hollander et al, (2008) examined if contraction type (Eccentric/Concentric) or load (Absolute/Relative) has a greater metabolic impact on resistance exercise. Seven resistance trained men were included in the study. Their concentric 1 rep max determined for several exercises then their 1 rep max for eccentric was estimated at 20% greater. On completion of the initial 1 rep max testing, participants completed a further 2 bouts of maximum lifts in a random order: concentric only lift and an eccentric only lift. They were then assessed on rating of perceived exertion, pain rating and heart rate. Tests were conducted to take samples of blood PRE/POST exercise, and 15 minutes after exercise had finished to identify lactate and cortisol levels. To analyse the data, a repeated-measure ANOVA was used. No differences were noted between concentric and eccentric trials for pain rating and perceived exertion. Heart rate was significantly higher in every exercise except lat pulldown. Levels of lactate were significantly higher directly post exercise and 15 minutes after following concentric training compared to eccentric training. The study shows that at a relatively lower intensity, concentric and eccentric training show similar rate of perceived exertion pain perception under a relative load (%eccentric1RM= %concentric1RM +20%).ÂÂ   This suggests that you can overload the eccentric phase of an exercise with 20% more than the concentric phase and the body is not negatively affected. Heart rate was maintained at a lower threshold throughout training apart from in one instance despite the eccentric phase holding a 20% greater load. This potentially indicates that eccentric exercise could be deemed as a safer modality of exercise than concentric Enoka (1996) conducted a study highlighting the differences in concentric and eccentric muscle actions in regards to neural activity. Previous studies suggest that neuralogical factors can augment strength gains in trained (Edgerton et al, 1986) and untrained individuals (Komi, 1986) whilst also increase the efficiency in which they can lift sub-maximal loads (Ploutz et al, 1994). It is also noted that neural factors increase the synchronization of motor units (Milner-Brown et al, 1975). A motor unit is defined as motoneuron and all its associated fibres (Bachle Earle 2002). An action potential is passed through the motor neuron, this releases a hormone which passes across a neural junction resulting muscle fibre activation (Baechle Earle, 2000). To increase the force generated by a muscle, motor unit activation must increase frequency, or recruit more motor units at once. Usually motor units activate in a uniform sequence, inferior unitsÂÂ   activate first with superior units coming in to play when the external load becomes too great, commonly termed as the size principal (Baechle Earle, 2000). In order to generate maximum force, it is necessary for all of the motor units within a muscle to activate. In most people the size principle applies, lower threshold units being activated then the higher threshold as the load increases. Some research suggests that resistance exercise increases the efficiency that a person can recruit the higher threshold motor units (Sale, 1987). Enoka (1996) goes on to suggest that this differs for muscles working eccentrically. Research has identified that it is not likely to recruit all motor units during maximum eccentric contraction despite that fact that eccentric strength is usually 20% greater than concentric (Tesch et al, 1990). Aims Previous literature suggests that the strength of the eccentric portion of an exercise can be anything up to 120% greater than that of concentric (Hortobagyi, 1990). Current literature also proposes that eccentric and concentric training illicit different training responses and therefore could produce different muscular adaptations (Baechle Earle, 2000). From the previously mentioned literature, the following was hypothesised: Eccentric 1 Rep Max bench press will yield greater strength than concentric. Objectives The main objective of this proposal is to quantify the differences in eccentric and concentric bench press scores. Methodology Participants Twenty six males between the ages of 18 and 31 who have been taking part in resistance training for over 1 year volunteered for the study. For the purposes of this study resistance training experience is defined as having regularly trained bench press( 1p/w) over the year leading up to the study. Volunteers for the study where students recruited from sport and exercise science classes at The University of the West of Scotland, Hamilton Campus. It was required of the students involved in the study to firstly complete a Physical Activity Readiness Questionnaire to ensure that they were physically fit enough to engage in the study. It was also required of the students to complete an Informed Consent document outlining how the study would be carried out, how it affects them and highlighting that they have the right to withdraw themselves at any time. Exclusion criteria from the study included: orthopaedic injuries, hypertension, cardiovascular issues and abuse of anabolic agents. Current dietary intake will not be monitored throughout the study, but it will have to remain consistent throughout its entirety. Once the study begins, participants may not take part in any resistance training out with study. The assumption is made that all participants will follow all testing protocols relayed to them for completion out with the laboratory. The participant is also required to abstain from exercise that is greater than the needs for daily living during the testing period. They must also refrain from taking any ergogenic supplements or making dietary changes throughout the testing period. Protocol The study will consist of 3 testing sessions over an 8-week period. Testing will be conducted in the strength and conditioning laboratory in the University of the West of Scotland, Hamilton Campus. Participants will be split into 2 even groups for testing, concentric and eccentric. Participants will be prompted to complete an informed consent document providing their approval to take part in the study. Once the document is completed and reviewed, anthropometric measurements will be taken: weight, height and body composition. Following anthropometric measurements, participants will perform a cardiovascular warm up on a cycle ergometer for (90RPM 5 minutes). This will be followed by an incremental warm up protocol for bench pressing (10,5 and 3 repetitions). The weight used here will be self-selective and should increase with every set (Baechle Earle, 2000). All three testing sessions will include the cardio vascular warm up, bench press warm up followed by 1 Rep Max testing in eithe r eccentric/concentric bench press, depending on what group the individual has been placed in. Participants will be allowed to have a few practice attempts with an unloaded barbell to familiarise themselves with how the testing will operate. The concentric group will perform their lifts by lying supine on a bench from the chest until they can fully straighten their arm, extending the elbow. The bar will be lowered down to their chest prior to each rep to ensure that only a concentric muscle action is being measured. This will be done via a pulley system and two additional spotters positioned at either end of the barbell. When the participant is unable to completely straighten the arms to complete the concentric bench press, the repetition will be deemed a failed rep. The eccentric bench press will involve the slow and controlled lowering of a barbell from full extension down to the chest. It should take the participant three seconds to perform this movement and tempo will be kept with a metronome to help to identify successful reps. On completion of a rep the barbell will be returned to the original position via pulley system and assistance from spotters. If the participant is unable to control the descent of the bar, allowing it to touch their chest before the 3 seconds ends the repetition n will be classed as a failure. To ensure that all the participants are safe, stringent measure will be taken. Spotters will be used during all exercise sets, warm up and testing. The pulley system will be lowered to the appropriate height for each user, this will be marked to ensure consistency with the operator. Chalk will be made available on request to reduce the likelihood of the barbell slipping from the hands. Statistics All data collected in the study will be analysed using an SPSS software. The data will be initially inspected to make sure it is acceptable. The mean and standard deviation will be calculated using a paired T test which will help to identify if there is a significant difference between concentric one repetition maximums and eccentric. References Baechle, T.R., Earle, R.W. (eds.). (2000). Essentials of Strength Training and Conditioning, 2nd Edition. Human Kinetics, Champaign, IL. Brandenburg, J.P., and Docherty, D. (2002). The effects of accentuated eccentric loading on strength, muscle hypertrophy, and neural adaptations in trained individuals. Journal of Strength and Conditioning Research, 16(1), 25-32. Lohman, E.C., Cussler, T.G., Going, S.B., Houtkooper, L.B., Metcalfe, L.L., Teixeira, P.J. (2003). 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